Hanwha General Insurance Introduces Pregnancy and Parenting App

October 14, 2026 - 13:11

Hanwha General Insurance has introduced a new mobile application designed to support women through pregnancy, childbirth and the early stages of parenting. The app, called PLUS CLOVR, arrives under a newly established women's wellness brand from the insurer, marking a step into services that extend beyond traditional coverage.

The platform gathers information that expecting mothers and new parents often search for across scattered sources. Users can follow guidance tied to each stage of pregnancy, prepare for delivery and find practical tips for caring for a newborn. By organizing this material in one place, the company aims to reduce the confusion that comes with piecing together advice from multiple channels.

The launch reflects a broader trend among insurers. Rather than limiting themselves to policies and claims, they are building digital tools that keep customers engaged between major life events. Pregnancy and early parenthood represent a period when families make many decisions at once, from health checkups to financial planning, which makes timely information valuable.

Hanwha General Insurance said the app is part of efforts to strengthen its connection with female customers and address needs that appear well before any insurance claim is filed. The company plans to expand content and features over time based on user feedback.